Tourism must diversify
INTUR presents a proposal to the government
This morning, the president of the Nicaraguan Chamber of Medium and Small Enterprises Tourism (Cantur), Leonardo Torres, will present a strategic proposal that contributes to the diversification of tourist circuits and helps increase the average daily expenditure of foreign visitors.
The initiative aims to be harvest sustainably productive farms in the country and thus push community tourism and agro-tourism.
“This is to exploit all available resources in the country, which are not only the beach but also the mountains, volcanoes, lagoons, colonial history and styles of some of the cities,” said Torres.
Currently the Nicaraguan Tourism Board (Intur) together with employers promote the routes of Coffee, Water, Colonial and Volcanoes, Haciendas and the South Pacific. But according to Cantur, this new initiative is expected to further exploit the attractions.
At the close of 2014t Intur reported 8,693 companies in the country that provide different tourist services, of which 59.9 percent were for local food and beverages, 17.8 percent to lodging and 22.3 percent to other tourist activities such as: night clubs, discos, travel agencies, businesses, land and water transportation, among others.
They aspire to US $ 75 DAILY
One of the expectations that is not lost on Cantur is that the average foreign tourist spending will rise to between 70 and 75 dollars a day and it considered two aspects: “First diversify the options and (second) provide overall complete tourist packages. Do this without neglecting the Central American visitors. Then, look a little closer at the foreigners who come from North America and Europe, who are the biggest spenders during their stay in the country.”
Intur published data by the Central Bank of Nicaragua and updated until the fourth quarter of 2014 which placed the average daily spending at $ 43.40 for foreigners, and to reach the seventies, a further growth of fifty percent would be required.
Torres is aiming the proposal primarily at the executive president of the Nicaraguan Institute of Tourism (Intur), Mayra Salinas, and presidential adviser for economic affairs, Bayardo Arce. The presentation will be heldduring the implementation of the National Tourism Forum 2015 for MSMEs, which is to be held today at the Holiday Inn.
The department of Managua has the largest number of tourist establishments and contributes 30.7 per cent of total economic activity according to the Nicaraguan Institute of Tourism. Secondly the Autonomous Regions of the North Caribbean and South Caribbean have a stake of 9.1 percent and Leon with 6.8 percent of the total.
This is the latest scheme by CANTUR, which is basically the chamber of commerce for the tourism industry here in Nicaragua, to propose to INTUR, which is the Nicaraguan Tourism Board. As one reads the story, it appears to be aimed at bringing in more eco-tourism and agro-tourism in Nicaragua, which of course from our perspective at the Farmstay, this is all good as that’s what we are!
This happened today 17 July, 2015, so the results are not exactly in yet, but I would be surprised if INTUR really supports something like this because they appear to myself and many other small lodging operations that they don’t particularly do much for the little guy who actually has or had some capital, developed or is developing a small hotel or b and b at present.
Of course that would be great if they could get it together a little bit more to somehow get farms in pretty locations of Nicaragua to start learning about customer service, maintenance and cleaning of facilities, marketing, sales, planning, etc. but I can say that it appears to me to be a huge challenge.
If CANTUR/INTUR can put together or partner with an existing simple reservation system with a website featuring a searchable database of properties, a way to rate the properties, view calendars, make reservations, and pay for your stay electronically, then we’d be talking. Lacking that, this proposal will go into the dustbin along with several other equally needed initiatives that never got off the ground.